Event Spotlight: Australian Tourism Exchange 2025
Chargrilled Pineapple & Dessert Station at the Australian Tourism Exchange 2025
Chargrilled Pineapple & Dessert Station at the Australian Tourism Exchange 2025

Photographer: Leah Desborough

Event Spotlight: Australian Tourism Exchange 2025

Event Spotlight: Australian Tourism Exchange 2025

Event Spotlight: Australian Tourism Exchange 2025

Event Spotlight: Australian Tourism Exchange 2025

SHARE:

THIS ARTICLE COVERS:

Behind the Scenes

Brisbane Corporate Catering

Canapés

Community

Event Catering

Event Planning

Event Spotlight

Ice Sculptures

Local Suppliers

Major Event Catering

Off-Site Catering

Queensland Events

Queensland Producers

Styling

Sustainable Catering

This month marks one year on from the Australian Tourism Exchange 2025 Queensland Showcase - the conclusion to the Australian Tourism industry's largest annual business to business event.

This month marks one year on from the Australian Tourism Exchange 2025 Queensland Showcase - the conclusion to the Australian Tourism industry's largest annual business to business event.

ATE25 marked one of Wine & Dine’m’s most intensive and creatively demanding projects to date — a multi-layered showcase, where Queensland’s tourism offering took centre stage, in-front of 1200+ of Australia's most respected tourism vendors.

From the outset, it was an exercise in precision, collaboration and imagination, calling on our internal teams to work seamlessly alongside an exceptional network of suppliers, producers and partners. With world-class Queensland produce at our fingertips and a shared commitment to excellence, the result was an event that not only met the moment, but quietly raised the bar for what’s possible when strategic planning and creative courage align.

Chargrilled Pineapple & Dessert Station at the Australian Tourism Exchange 2025

Photographer: Leah Desborough

Keep reading to see behind the scenes of a large-scale corporate event, from initial planning to execution

Keep reading to see behind the scenes of a large-scale corporate event, from initial planning to execution

Staff lined up with trays of Arrival drinks on the Green at Southbank for the Australian Tourism Exchange

Photographer: Leah Desborough

Staff lined up with trays of Arrival drinks on the Green at Southbank for the Australian Tourism Exchange
Staff lined up with trays of Arrival drinks on the Green at Southbank for the Australian Tourism Exchange

The Brief & The Vision

The Brief & The Vision

The Brief & The Vision

Hear from the Events & Sales Team

Back in 2016, Wine & Dine'm catering were proud to be a part of our first Australian Tourism Exchange event at the Gold Coast Turf Club - In 2025, we stepped it up when ATE25 welcomed 1200+ tourism vendors from across the country to a Queensland Showcase, hosted on the Riverside Green at South Bank - highlighting our state's best produce and suppliers.

Over the years, we've worked closely with Tourism Events Queensland for a variety of events that highlight the best ——


Goals,Priorities and Non-Negotiables

The biggest non-negotiable from the very start, was creating a memorable guest experience. The very first brief we received really emphasised that the client wanted guests to feel like they were enjoying an evening on ‘the back deck’ relaxing with friends, after a long week of conferences and travel. The overarching goal was to promote the best in Queensland produce through custom canapé menus, stations and beverages - emphasised through interactive service elements that guided guests to explore the entire outdoor event space, aiming to eliminate any queues or bottlenecks for the 1200+ guests.


Key Challenges or Considerations

In planning the running of the event, our biggest challenge was finding an efficient way to serve food & beverage to over 1,200 guests within a 3 hour service period, without compromising on the quality of our menu and service. The kicker of it all, was that all 1,200 guests were set to arrive at the same time…

In creating the menu, a crucial consideration was liaising with the right local suppliers, that were just as passionate about their ingredients and services as we were to present them. This included fresh Great Barrier Reef Coral Trout from Chris Bolton Fishing, Native accompaniments and indigenous teachings from Nooks & Cooks, Five Founders beef and Australian lamb for our 'On the Barbie Station' and considered, beautiful styling from our regular collaborator, Brandition.

We also had to take into consideration that we weren’t going to receive any guest dietary requirements in advance, so our menu needed to accommodate for inevitable dietary needs across our many menu touch-points.


How our sales team collaborated with the client to shape the experience

Our team had multiple site visits with not only our client, Australian Tourism, but also with the other suppliers involved with creating the event (AV, Styling, Equipment Hire etc..) - To execute an event like this, it really takes a village. This was incredibly helpful to be able to physically walk through the site, gain a better, tangible understanding into exactly what the clients wanted and how other suppliers would be impacted by decisions we needed to make. This set up the whole planning experience to feel incredibly cohesive and collaborative - to be able to work with so many different suppliers, all with different ideas and objectives, but all working towards the same goal of creating a seamless, memorable event.

Within our team, we actually ran an exercise across the sales team, where each person was encouraged to quote / plan the job individually and told to get as creative as possible! We found this was a great way to involve the whole team, present a variety of ideas without boundaries and truly utilise our team's experience to shape a proposal that felt collaborative, creative and the best result we could create for the client.

Fresh Coral Trout carving from Chris Bolton Fishing

Fresh Coral Trout from Chris Bolton Fishing

Fresh Coral Trout from Chris Bolton Fishing

Tanika from Nooks & Cooks replenishing the oyster station

Tanika from Nooks & Cooks

Tanika from Nooks & Cooks

Five Founders Beef Short Rib

Five Founders Beef Short Rib

Five Founders Beef Short Rib

Brandition team setting up the styling of the seafood station at ATE25 Queensland Showcase

Brandition Event Styling & Furniture Hire

Wagyu Beef Canape, on trays for 1200 people at the Australian Tourism Exchange
Wagyu Beef Canape, on trays for 1200 people at the Australian Tourism Exchange

Designing the Menu

Designing the Menu

Hear from the Kitchen Team

The ATE25 Queensland Showcase was designed as an elevated roaming dining experience for 1,200 guests, centred around an outdoor three-hour canapé and interactive station service. The menu unfolded through a combination of bite-sized and substantial canapés and live food stations that showed off the best of Queensland produce - encouraging movement, conversation and discovery throughout the space.

The Menu:

CANAPES:
  • Beetroot, fig mustard, quandong dust, horseradish & goats cheese custard tart (v)

  • Native cured Wagyu beef, popped grains, macadamia bush tomato dukkah (df)

  • Sweet & sour pork belly, eschalot & sesame (gf/df)

  • Aged cheddar cake, green peppercorn mayonnaise (v/gf)

SUBSTANTIAL CANAPES:
  • Seed crusted Infinity blue barramundi, lentils, native curry, Warrigal greens (gf/df)

  • Korean fried chicken, kimchi mayo, pickles on petite potato roll

  • Moreton Bay bug roll service in a brioche bun with celeriac remoulade

STATIONS:
  • FRESH QUEENSLAND SEAFOOD BAR

    • Mooloolaba prawns, served with native accompaniments including Davidson plum & aniseed myrtle

    • Freshly shucked QLD Oyster Co oysters, paired with Green Valley finger lime mignonette

    • Fresh sashimi - Coral Trout & Kingfish

    • Native accompaniments - Wasabi mayonnaise with pepperberry & lime, finger lime mignonette, seafood sauce, Mt White lime granita & native lemon balm mignonette, Nam prik sauce with sea celery & emu foot grass


  • ON THE BARBIE STATION

    • Live coal-grilled lamb cutlets with bush tomato, tamari fire oil & native spiced dukkah

    • Smoked saltbush & mountain pepper rubbed Five Founders beef short rib

    • Miso glazed corn

    • Accompaniments: Brown plum relish with native thyme, chimichurri


  • DESSERT OVER COALS STATION

    • Charred pineapple served with salted Bundy Rum caramel glaze, coconut cream, topped with crisp coconut

    • Petite dessert bites, decadent dark chocolate tart & coffee mousse (gf)

Wagyu Beef Canape, on trays for 1200 people at the Australian Tourism Exchange

Photographer: Leah Desborough

Tray served barramundi substantial canape for the Australian Tourism Exchange

Seed crusted Infinity blue barramundi, lentils, native curry, Warrigal greens (gf/df)

Dessert station with chargrilled Pineapples at the Australian Tourism Exchange 2025

Dessert over coals Station

Chef's prepping Korean Fried Chicken Burgers at the Australian Tourism Exchange 2025

Chef's preparing Korean fried chicken, kimchi mayo, pickles on petite potato roll

Seafood station at the Australian Tourism Exchange 2025

Fresh Queensland Seafood Bar

Front of House Staff pouring hundreds of arrival drinks for the Australian Tourism Exchane 2025

Photographer: Leah Desborough

Front of House Staff pouring hundreds of arrival drinks for the Australian Tourism Exchane 2025
Front of House Staff pouring hundreds of arrival drinks for the Australian Tourism Exchane 2025

Bringing it to Life

Bringing it to Life

Hear from the Front of House Team

Staffing requirements and team structure

This had to be one of the biggest considerations when tackling the planning of this event. We knew we needed to expand our existing front of house and kitchen team to pull this of - which meant a call out to every previous chef and front of house member that had worked for Wine & Dine'm in the past decade to see if they'd be willing to don the green apron once again.

Amazingly, as a testament to the incredible people who have worked with us through the years, we ended up with 94 staff in total (across FOH & BOH), with over 70% of those staff made up of either current or past Wine & Dine'm employees, as well as friends from the industry that we've made over the past 26 years of events and catering. Including 2023 Australian chef of the year, and frequent collaborator Tom Hitchcock, who helped lead our 'On the Barbie' smoked meats station.

Once we had our dream team, staff were split into sections, with a 'team leader' in each area - an essential measure due to the sheer scale of the event area. Staffing this way meant that no area was ever lacking in service. This was the same for the kitchen team, with each food area assigned a lead chef - ensuring seamless communication between BOH and FOH throughout the entire event. These sections were split into Canapes, 3 x Food Stations, arrival beverages / bar service and an Operations leader, responsible for all clearing, bar backing and floating between areas. This structure made all service on the night as efficient as possible, but also assisted in the lead up to the event, as we enabled each team leader to take charge of their staff, brief them correctly and become comfortable with what was expected of them, well before any guest arrived.


Service style and flow of the event

Overall service style for the night was 3 x custom food stations, constant roving canapes and 2 x bars (including an arrival cocktail & mocktail). The flow came from how we strategically placed the bars and stations, as well as how the furniture was placed around the space. As a large open space, held in a high-traffic, public area, the client agreed to fence the perimeter, so guests had to all come through the same entry point. This allowed our staff to be ready with arrival cocktails/ mocktails and canapes for guests to receive right as they walked in.

With cocktail and canapé in hand, guests were then greeted by the mouthwatering smell of our 'On the Barbie' BBQ Smoked station, strategically placed to spoke everyone's appetite. The fresh seafood station, with the backdrop of the river was directly in front of guests as they walked down the hill. The main bar and dessert station was to the far left, away from the majority of the crowd - this meant that guests were less inclined to walk up to the bar out of instinct, and quickly learnt that food and beverages would come to them and that they could put their feed up, relax and enjoy the event.


How the FOH team adapted to the space, schedule, or guest dynamics

As with any event, there is always the need to adapt on the night - this is where we really saw the benefit of having our past Wine & Dine'm family on-hand for the event. When inevitable changes to schedule or surprise dietaries arose, there was no need to over explain, or double check with everyone - the team knew what they need to do in order to shift, communicate and get the job done.


A moment that captures the energy or success of the event on the day

Honestly, a moment that many of the team commented on was at the end of service, once the adrenaline started to wear off and we started to pack down. Seeing all the staff together (past and present), laughing and reminiscing about their own WD days, whilst still actively putting in the work to pack up, clean and finish the night as strong as it started. It was amazing to see that even after running circles around Southbank for 3 hours straight, no one stopped until the job was done.

Arrival Drinks at the Australian Tourism Exchange Queensland Tourism Showcase

Cocktails on arrival

Serving guests at the Dessert over the coals station at the Australian Tourism Exchange Queensland Showcase

'Dessert over the Coals' station

Staff briefing and walkthrough of the event space at the Australian Tourism Exchange Queensland Showcase

Staff briefing and walkthrough of the event grounds

Tom Hitchcock cooking at the 'On the Barbie' station

Tom Hitchcock cooking lamb cutlets at the 'On the Barbie' Station

A year on, and we still can't stop talking about ATE25

A year on, and we still can't stop talking about ATE25

Looking back, ATE25 stands as a reminder of what can be achieved when trust, teamwork and creativity lead the way. It was a project that pushed boundaries — operationally and creatively — and one that showcased the strength of genuine collaboration across every moving part, from paddock to plate and beyond. Most of all, it reaffirmed our belief in the power of Queensland produce, local expertise and shared vision to create experiences that resonate long after the last plate is cleared. A year on, we’re proud of what was delivered, grateful to the partners who made it possible, and quietly inspired by where that same spirit of collaboration might take us next.

Got an ambitious brief?

Got an ambitious brief?

Wine & Dine'm is your strategic catering partner for events designed to impress at scale.

Read more about our end-to-end contract catering services or get in touch with the team today!

Keep Reading. It's Good for You

Keep Reading. It's Good for You

Keeping you up-to-date on all things catering, events, hospitality & just general chat

Keeping you up-to-date on all things catering, events, hospitality & just general chat